BRANDING STRATEGY
We develop actionable brand strategies through in-depth market research and competitive analysis. We help businesses define their brand positioning, target audience, and core brand values to ensure a unique competitive edge and clear communication direction in the market.
Market research and analysis
Competitor analysis
Brand positioning and core value definition
Target audience identification and segmentation
Brand communication strategy development
BRAND VERBAL IDENTITY
Verbal identity involves brand naming, slogans, and communication tone. We help businesses develop a consistent and recognizable brand language system to ensure a uniform communication style across all touchpoints, enhancing brand recognition and recall.
Brand naming
Slogan design
Brand story writing
Communication tone definition
Content strategy development
BRAND GUIDELINES
Brand guidelines are essential tools for ensuring brand consistency. We develop comprehensive brand usage standards for businesses, covering all aspects from visual to verbal, to ensure consistent and standardized brand representation across different scenarios and touchpoints.
Brand usage manual
Visual and verbal standards
Application scenario examples
Usage dos and don'ts
Brand maintenance and update strategies
BRAND EXPERIENCE
Brand experiences are at the core of brand-user interactions. We plan and execute various brand events and experience projects to enhance brand interaction and emotional connection with users, increasing brand loyalty and engagement.
Brand event planning and execution
Interactive experience design
User experience optimization
Brand community building
Online and offline brand experience integration
MARKETING RESEARCH
We develop actionable brand strategies through in-depth market research and competitive analysis. We help businesses define their brand positioning, target audience, and core brand values to ensure a unique competitive edge and clear communication direction in the market.
Market research and analysis
Competitor analysis
Brand positioning and core value definition
Target audience identification and segmentation
Brand communication strategy development
CONTENT MARKETING
We develop content marketing strategies for clients to attract and retain target audiences through valuable content. We create and publish various content, including articles, videos, and images, to meet audience information needs, enhance brand awareness, and influence.
Content strategy development
Content creation and editing
Content publishing and promotion
Audience interaction and feedback management
ROI (Return on Investment) evaluation and optimization
DIGITAL MARKETING
We promote clients' products and services through digital channels such as search engines, social media, and email. We develop and execute comprehensive digital marketing strategies, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), and social media marketing, to increase clients' online exposure and sales performance.
Website optimization
User interaction page design
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social media marketing
Email marketing
ADVERTISING MEDIA MANAGEMENT
We develop advertising media strategies for clients, selecting the most suitable advertising media and formats to maximize advertising effectiveness. We manage the advertising placement process, monitor advertising performance, and adjust advertising strategies based on data analysis to ensure clients receive the best return on their advertising investment.
Advertising media strategy development
Advertising media selection and procurement
Advertising creative design and production
Advertising placement and monitoring
Advertising performance evaluation and optimization
EVENT PLANNING
We plan and execute various events for clients, including online and offline product promotion events, brand launch events, and exhibition displays. We are responsible for the overall planning and execution of events, including theme design, venue selection, material production, and media publicity, to ensure that events run smoothly and achieve the desired results.
Event theme design
Event planning
Event execution and supervision
Event performance evaluation and summary
Participant interaction management
