MediSmart Website and booking system Design

Feather Media & Co. provided comprehensive website UI design and user experience optimization services for the medical brand, aimed at enhancing the brand's digital presence, improving customer online experience, and ultimately increasing appointment bookings and conversion rates.

Problems

We identified the following issues with the existing website:

  1. Poor User Experience: The navigation was unclear, and users often faced complicated booking processes, leading to a low conversion rate.

  2. Outdated Page Design: The layout and design style did not sufficiently reflect the professional and high-end positioning of the medical brand, failing to attract potential customers' attention.

  3. Lack of Clear Call-to-Action: The absence of prominent CTAs (Call to Action) made it difficult for users to find and complete bookings or consultations quickly.

Solutions

  1. Navigation Structure Optimization: We simplified the booking process and added clear CTA buttons in prominent positions on the homepage and key pages to ensure users can quickly complete bookings and inquiries.

  2. Visual Design Enhancement: We redesigned the website’s UI style by integrating the professionalism of the medical industry with modern aesthetic trends, focusing on a clean and sophisticated visual presentation to enhance brand trust and authority.

  3. Improved Mobile Experience: To ensure smooth user experiences across desktop and mobile devices, we implemented responsive design, ensuring compatibility and seamless performance across all device types.

  4. Data Tracking and Analysis: We integrated data analytics tools into the website to help the client track user behavior in real-time, evaluate the performance of different pages, and optimize content and structure based on data insights.

Desktop

We have designed a three-step appointment booking process that allows users to quickly select a date and time to book medical services for themselves or their family members.

Mobile

We have designed a system that allows users to quickly view appointments and history by logging in with their accounts. This system is also compatible with desktop devices, with data being interconnected.

remarkable results

35%

Increased Booking Conversion Rate: The improved booking process and clear CTA design boosted the booking conversion rate by 35%.

50%

Longer Page Dwell Time: With a more engaging design and optimized content layout, the average dwell time of users on the website increased by 50%.

Typography & Color Palette

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Prototype

Long-term Business Goal

Feather Media & Co. will continue to serve the medical brand, exploring more areas for improvement, including:

  1. Personalized User Experience: Based on user data analysis, we plan to integrate AI technology further to offer personalized content recommendations and booking services, improving user engagement and satisfaction.

  2. SEO Optimization: By deeply optimizing the website's SEO structure and content strategy, we aim to improve search engine rankings further and increase organic traffic acquisition.

  3. Marketing Integration: Leveraging website data, we will closely integrate with the client's online advertising and social media marketing efforts, achieving multi-channel user acquisition and brand exposure.

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